1.1 The Goodday KidSTART 4.0 Contest and programme ("Contest") is organised by Etika Sdn. Bhd. (Co. No. 197401000305 (17296-P)) ("Organiser").
1.2 The Organiser may appoint agencies, service providers, mentors, judges, production partners and other authorised parties to administer and support the running of the Contest.
1.3 The Organiser reserves the right to amend these Terms and Conditions where reasonably required for the administration and smooth running of the Contest. Any material updates may be communicated through the official Goodday KidSTART website and/or other communication channels determined by the Organiser.
2.1 The Contest is open to Malaysian students with a valid MyKid or MyKad and an address in Malaysia ("Participants").
2.2 Participants must be between seven (7) and fourteen (14) years of age during the applicable Contest year, subject to any further eligibility requirements as may be further announced by the Organiser.
2.3 The following persons are not eligible to participate:
2.4 Eligibility of previous KidSTART winners shall be subject to the rules announced by the Organiser for Goodday KidSTART 4.0. The Organiser may disqualify any Participant who does not satisfy the applicable eligibility requirements.
2.5 As Participants are minors, participation must be with the knowledge and consent of a parent or legal guardian. The Organiser requires a written parental or legal guardian consent. The Organiser may disqualify any Participant in the event the said written consent for participation of the Contest is not obtained.
3.1 Goodday KidSTART 4.0 is expected to run from September 2026 to June 2027. The Organiser shall announce the applicable opening, submission, workshop, Bootcamp, Grand Finale and other key dates through the official Goodday KidSTART channels.
3.2 The Contest comprises the following stages:
3.3 The Organiser may amend the dates, deadlines, venue, format or sequence of any stage where reasonably required. Entries or materials received outside an applicable deadline for any relevant stage(s) may be rejected.
4.1 Each Participant must submit a pitch video introducing the Participant's proposed idea, plan and/or product in accordance with the submission requirements prescribed by the Organiser.
4.2 The pitch video must not exceed ninety (90) seconds and must be submitted through the platform and within the submission period specified by the Organiser. Submissions through any other platform may be treated as invalid unless expressly permitted and agreed in writing by the appointed representatives of the Organiser.
4.3 The Participant appearing in the submitted video must be the same Participant who participates in all subsequent stages of the Contest if shortlisted.
4.4 The Contest is for individual submissions unless otherwise expressly stated by the Organiser.
4.5 Up to three hundred (300) Participants may be shortlisted to advance to the following Stage 1 of the Contest.
4.6 All submissions must be complete, accessible and capable of being viewed by the Organiser. Late, incomplete, corrupted, inaccessible or incorrectly submitted entries may be rejected.
5.1 Shortlisted Participants may be required to attend an online workshop of approximately two (2) hours comprising coaching, educational content and/or tools to support the development of their ideas and pitching skills.
5.2 Following the workshop, Participants will be required to submit a pitch video of up to three (3) minutes together with a pitch deck and/or such other materials as may be further required by the Organiser.
5.3 Online attendance of the Participants selected for Stage 1 shall be compulsory and the said Participants shall take part in all related activities and the further submission of all required materials within the stipulated deadlines to ensure continued participation in the Contest.
5.4 Up to twenty (20) Participants may be selected to advance to Stage 2, as may be determined by the sole discretion of the Organiser.
6.1 Stage 2 is intended to be a full-day Bootcamp event to be held physically at Asia School of Business or such other venue as may be determined and further informed by the Organiser.
6.2 Participants will receive one-to-one mentoring and participate in workshops, coaching, rehearsals and other related programmes and/or activities as may be determined by the Organiser.
6.3 Stage 2 may conclude with a "Power On / Power Off Challenge" or equivalent challenge requiring each Participant to deliver a pitch of up to two (2) minutes followed by up to three (3) minutes of questions and answers before a judging panel.
6.4 Up to ten (10) Participants may advance directly from Stage 2 to Stage 3 for the Grand Finale Event.
6.5 The Organiser may, in its sole discretion and/or based on the recommendation of the judging panel, select up to two (2) additional Participants to advance to Stage 3 as Wildcard Finalists from among Participants who took part in Stage 2 but were not initially selected among the direct finalists for Stage 3.
6.6 The selection of Wildcard Finalists, including the criteria and timing of any announcement, shall be up to the discretion and as may be further determined by the Organiser. The Organiser's and/or judging panel's decision shall be final.
7.1 Selected Participants for Stage 3 as Finalists may be required to participate in one or more mentor check-in sessions between Stage 2 and Stage 3.
7.2 Such sessions, if and when required, may be conducted physically or virtually. Participation, preparation and compliance with any submission requirements may be compulsory as may be further communicated by the Organiser in writing.
8.1 Up to twelve (12) Finalists, comprising up to ten (10) direct selected Finalists and up to two (2) Wildcard Finalists, will participate in the Grand Finale Event to be held at Asia School of Business or such other venue as may be determined by the Organiser.
8.2 Each Finalist will be required to deliver a final pitch of up to five (5) minutes followed by up to five (5) minutes of questions and answers before a judging panel.
8.3 Participants must continue developing the same core business idea submitted during the Preliminary Stage. Improvements, refinements and reasonable changes are permitted, but a substantially different business concept may not be substituted without the Organiser's prior written approval.
8.4 The Stage 3, Grand Finale Event will include a live audience comprising invited teachers, schools, partners, guests and/or other persons determined by the Organiser.
9.1 Judging criteria may include, without limitation, strength of idea, problem identification, creativity and innovation, feasibility, business thinking, impact, confidence, communication, presentation and responses during questions and answers.
9.2 Judging criteria and weightage may differ between stages and may be further communicated to Participants where appropriate.
9.3 All shortlisting and judging decisions by the Organisers shall be final and binding. No correspondence, appeal or request for reconsideration will be entertained, except where the Organiser elects to review an administrative or eligibility issue.
9.4 If a shortlisted Participant (at any stage of the Contest) withdraws, cannot be contacted, fails to respond, fails to attend a compulsory activity, fails to submit required materials or is disqualified, the Organiser may select a replacement Participant based on the relevant stage results. The Organiser is not obliged to appoint a replacement.
10.1 The Organiser may conduct a People's Choice Award during Stage 3 of the Grand Finale Event or through such voting mechanism as it determines.
10.2 Eligibility to vote, the voting period, voting method, number of votes permitted and tie-breaking method shall be determined and communicated by the Organiser.
10.3 The Organiser may reject or invalidate duplicate, automated, manipulated, fraudulent or otherwise improper votes.
10.4 Unless otherwise expressly stated, the decision from the People's Choice Award shall be separated from the main judging criteria and results by the Organisers and shall not affect the selection of the Champion, First Runner-Up or Second Runner-Up of the Contest at the sole discretion of the Organisers.
11.1 The number, categories, descriptions and values of prizes and/or business funding for Goodday KidSTART 4.0 shall be as announced by the Organiser through the official Contest website.
11.2 Any prize or funding is subject to these Terms and Conditions and any additional conditions, monitoring, documentation or disbursement requirements shall be further communicated by the Organiser as and when required.
11.3 Unless otherwise stated, each Participant may receive only one (1) prize or special award. The Organiser may determine whether any particular award may be held concurrently with another award.
11.4 Prizes and/or funding are non-transferable and may not be exchanged for another benefit except at the Organiser's discretion.
11.5 A winner who cannot be contacted or who fails to complete the required prize documentation within thirty (30) days after notification may be deemed to have forfeited the prize or funding. In such event, the Organisers may, in their sole discretion select another winner for the said prize. The Organisers shall not be responsible to replace the prize with another prize and/or funding in the event the said winner fails to accept the same within the timeline.
11.6 Winners are responsible for any additional costs, duties, taxes or incidental expenses arising from acceptance or use of a prize or funding unless expressly stated otherwise by the Organiser.
12.1 Winners may be announced during the Stage 3, Grand Finale Event and/or through Goodday Milk Malaysia's official social media channels, the Goodday KidSTART website and such other channels as may be further determined by the Organiser.
12.2 The Organiser may publish the names, schools, photographs, videos and award categories of finalists and winners for Contest administration, recognition, publicity and promotional purposes, subject to applicable law and the consents described in these Terms and Conditions.
13.1 Where the Organiser offers a school participation award or other school-based recognition, only valid and complete entries accepted by the Organiser will be counted towards the applicable school total eligible entries unless otherwise stated.
13.2 The Organiser may determine eligibility, verification requirements and tie-breaking rules for any school-based award. Any school award based provided under this Contest shall be further subject to the specific terms announced for Goodday KidSTART 4.0.
14.1 Any Ministry of Education programme recognition and/or PAJSK marks are subject to the applicable guidelines, consideration and approval of the Ministry of Education of Malaysia and/or relevant authorities.
14.2 Where PAJSK marks are available, eligibility may depend on the Participant's age, school type, participation status and the applicable requirements of the Ministry of Education of Malaysia and/or school.
14.3 The Organiser does not control the school PAJSK submission system and cannot guarantee that any school or teacher will award or submit PAJSK marks. Enquiries relating to the recording of such marks should be directed to the Participant's school after the Organiser issues the relevant official announcement.
14.4 Any announcement of programme recognition may be subject to processing time and approval by the relevant authorities.
15.1 Participants who submit a complete and valid Preliminary Stage entry and fulfil the minimum participation requirements determined by the Organiser may be eligible for an E-Certificate.
15.2 The Organiser may issue different certificates or recognition for different stages of the Contest, including selected Participants, for Preliminary Stage-Top 300, Stage 2- Bootcamp Event, Stage 3-Grand Finale Event and Winner, at its discretion.
15.3 Certificate details will be based on information submitted by or on behalf of the Participant. Participants and their parent/legal guardian are responsible for ensuring that names, school details and other information are accurate and as per registered under their respective MyKID. The Organiser is not responsible for errors caused by inaccurate information submitted by the Participant.
15.4 Unless otherwise stated, each Participant is entitled to only one certificate for each applicable recognition category.
16.1 All entries must substantially represent the Participant's own ideas, thinking, understanding and work.
16.2 Parents, guardians, teachers and mentors may provide guidance, encouragement and general assistance but must not prepare, script, present or substantially create the Participant's business idea or competition submission on the Participant's behalf.
16.3 Participants may use generative artificial intelligence and other digital tools for research, brainstorming, language support, design assistance or presentation preparation, provided that the core idea, reasoning and final presentation remain substantially the Participant's own work.
16.4 The Organiser and/or judges may ask a Participant questions about any part of a submission to verify the Participant's understanding, authorship and ability to explain the work.
16.5 Participants must not submit plagiarised, copied, unlawful, defamatory, offensive or infringing content and must have the necessary permission to use any third-party materials included in their submission.
17.1 Subject to any third-party rights, ownership of a Participant's original business idea and original materials remains with the Participant.
17.2 By participating, the Participant and his/her parent or legal guardian grant the Organiser, its holding, subsidiary and related companies, and its authorised partners a worldwide, perpetual, royalty-free, non-exclusive licence to use, reproduce, edit, adapt, translate, display, publish, communicate and distribute the Participant's Contest submissions and materials for Contest administration, educational, archival, publicity, advertising, promotional and corporate communication purposes.
17.3 The licence in Clause 17.2 does not prevent the Participant from continuing to develop or use his/her original idea or materials.
18.1 By participating in the Contest, the Participant and his/her parent or legal guardian acknowledge and agree that the Goodday KidSTART 4.0 journey may be photographed, filmed, audio-recorded and otherwise documented by or on behalf of the Organiser.
18.2 Recording may take place throughout the Contest, including school activities and roadshows, workshops, interviews, mentoring sessions, behind-the-scenes activities, the Bootcamp, rehearsals, pitching sessions, judging activities, the Grand Finale and other Contest-related activities.
18.3 Footage and other materials captured throughout the Contest may be edited, combined and produced into a Goodday KidSTART movie, documentary, episodic content, promotional video and/or other audiovisual content relating to the Contest and the Participant's Goodday KidSTART journey.
18.4 The Participant and his/her parent or legal guardian consent to the use of the Participant's name, image, likeness, voice, performance, interview, pitch, business idea presentation and Contest journey in such content.
18.5 The Organiser and its authorised partners may reproduce, edit, adapt, publish, broadcast, exhibit, distribute and communicate such recordings and content through television, cinema, websites, social media, digital platforms, events, publicity materials and other media for purposes connected with Goodday KidSTART, the Organiser's brands, educational initiatives, corporate communications, advertising, publicity and promotion, without further compensation, subject to applicable law.
18.6 The final form, content, editing, duration, title, release timing and manner of presentation of any Goodday KidSTART movie or related content shall be determined by the Organiser. Participation does not guarantee that any particular Participant or footage will appear in the final production.
18.7 Participants shortlisted for physical stages may be required to submit a separate parent/legal guardian consent and release form covering participation, photography, filming, audio recording and use of resulting materials. Failure to submit a required consent within the stipulated period may result in the Participant being unable to proceed to the relevant stage.
19.1 By participating, the Participant and his/her parent/legal guardian certify that information provided to the Organiser is accurate and acknowledge that they have read and understood the Organiser's applicable privacy policy.
19.2 The Participant and his/her parent/legal guardian consent to the collection, use, disclosure and processing of personal data for the administration of the Contest, verification of eligibility, communications, event arrangements, judging, prize administration, publicity and other purposes described in these Terms and Conditions and the Organiser's privacy policy.
19.3 Personal data may be processed by the Organiser and its holding, subsidiary or related companies and by service providers, agents, contractors and other authorised third parties acting on the Organiser's behalf, subject to applicable law.
19.4 The Organiser's privacy policy is available at the privacy page published by Etika Holdings and may be updated from time to time.
20.1 Shortlisted Participants shall be contacted using the telephone number, email address and/or other contact details provided during registration.
20.2 If a Participant cannot be contacted after reasonable attempts within the timeframe determined by the Organiser, the Organiser may treat the Participant as having withdrawn and may select a replacement.
20.3 The Organiser may require proof of identity, age, school, parent/legal guardian details and/or any other information reasonably required to verify the eligibility of Participant(s).
21.1 Participants are responsible for arranging their own transportation to and from the attendance of the Contest events (conducted physically) unless otherwise expressly informed by the Organiser.
21.2 The Organiser may, at its sole discretion, provide accommodation to selected outstation Participants who are required to attend Stage 2 or Stage 3 of the Contest. Any accommodation provided is subject to availability, eligibility requirements and such arrangements or limitations as may be determined by the Organiser.
21.3 The provision of accommodation to one Participant does not create an entitlement or obligation for the Organiser to provide the same or similar accommodation to another Participant.
21.4 Any costs not expressly stated by the Organiser as being covered shall be borne by the Participant and/or his/her parent or legal guardian.
21.5 A Participant shall be required to be accompanied by a parent/legal guardian or an adult authorised by the parent/legal guardian at physical events. The Organiser may prescribe requirements relating to accompanying adults, supervision, access to event areas and accommodation.
21.6 Participants and accompanying adults must comply with venue rules, safety requirements, reasonable instructions of the Organiser and any applicable event policies.
22.1 The Organiser may disqualify a Participant at any stage, including after shortlisting or announcement as a winner, where the Participant:
22.2 The Organiser may take such action as it reasonably considers appropriate, including removal of an entry, withdrawal of finalist status, forfeiture of a prize or selection of a replacement.
23.1 The Organiser may modify the Contest mechanism, dates, venue, format, judging process or programme activities, or suspend, postpone or cancel all or part of the Contest where reasonably necessary due to operational requirements, venue availability, technical issues, government or school directives, public health concerns, severe weather, safety considerations, events beyond the Organiser's reasonable control or other unforeseen circumstances.
23.2 Where reasonably practicable, material changes will be communicated through the official Goodday KidSTART 4.0 channels.
23.3 To the extent permitted by law, Participants shall not be entitled to compensation for costs, losses or expenses arising solely from such modification, postponement, suspension or cancellation, except where the Organiser expressly agrees otherwise.
24.1 To the extent permitted by law, the Organiser shall not be responsible for loss or damage arising from network, communication, platform or system errors; failed, delayed or corrupted uploads; technical malfunctions; unauthorised access; or other events beyond the Organiser's reasonable control.
24.2 Participants and their parent/legal guardian remain responsible for the Participant's personal belongings, travel arrangements and compliance with reasonable safety instructions during physical events. The Organiser will take such reasonable event precautions as it considers appropriate but does not assume responsibility for matters outside its reasonable control.
24.3 Participants and accompanying adults are responsible for any costs or liabilities arising from their own acts, omissions or failure to comply with these Terms and Conditions, subject always to applicable law.
24.4 Nothing in these Terms and Conditions excludes or limits any liability that cannot lawfully be excluded or limited.
25.1 By submitting an entry and, where applicable, by providing parent/legal guardian consent, the Participant and his/her parent/legal guardian are deemed to have read, understood and agreed to be bound by these Terms and Conditions and any stage-specific rules communicated by the Organiser.
25.2 If any provision of these Terms and Conditions is found to be illegal, invalid or unenforceable, that provision shall be ineffective only to the extent necessary, and the remaining provisions shall continue in full force and effect.
25.3 A failure or delay by the Organiser to exercise any right under these Terms and Conditions shall not operate as a waiver of that right.
25.4 In the event of any inconsistency between these Terms and Conditions and abbreviated promotional materials, these Terms and Conditions shall prevail unless the Organiser expressly states otherwise.
25.5 These Terms and Conditions shall be governed by the laws of Malaysia.